Maren Koeppen – your IT channel marketing specialist

My name is Maren Koeppen, your IT channel marketing specialist.
On this page, you will learn more about me. Just one click away, you will find my marketing services and my blog.

Maren Koeppen

I am specialized on…

on the participants of the indirect sales model: vendors, distributors, and sales partners.

I am focused on…

achieving your objectives, whether in marketing, public relations, sales, or partner management.

I am passionate about...

marketing in general and social media communication in particular.

Spirit

I work and live according to the motto: Dare to be remarkable!

Regardless of whether you are customers or partners, colleagues or corporate management – for me, each one of us is individual and remarkable. I am open to new ideas and creative solutions, always reliable and goal-oriented.

I focus on you, on your business, customers or partners leading our joint projects to the desired goals and achievements. To the satisfaction of all parties involved.

I look forward to meeting you!

Maren Koeppen – Qualification

I am a certified IT system support specialist and permanently educate myself further in marketing in general as well as in digital marketing and social media in particular. During the past 19 years, I have worked for vendors, distributors, system integrators, and agencies and thus have gained extensive experience and practical know-how in the indirect sales model. My passion is marketing, both in theory and in practice.

I offer the full package of:

  • 19 years of B2B marketing experience in the IT sector
  • 8 years of social media know-how in B2B/IT communication
  • High competency in developing strategies and concepts
  • Quick, solution-oriented implementation of campaigns and activities
  • Professional, open communication with your customers and business partners
  • Passion for IT products and solutions
  • Creativity, inventiveness and practical orientation
  • A strong network of experts of other fields I am not in command of (e. g. Graphic Design)

Maren Koeppen – Certifications

In addition to my practical experience, I am committed to constantly get further trained in marketing strategy and planning as well as in digital marketing and social media marketing.

  • EMC Social Media Advocate (EMC intern)
  • Foundation Diploma in Digital Marketing (Shaw Academy)
  • Social Media Marketing (Career Match)
  • Social Marketing Certified Professional (Hootsuite academy)
  • Social Selling Certified Professional (Hootsuite academy)

Tools

During my daily work, I use the standard Microsoft Office tools and the social media portals which are key for B2B communication. I am used to work with marketing and CRM software and I can quickly learn and get familiar with the tools used in your marketing.

I work with:

  • Microsoft Office: Word, Excel, PowerPoint
  • Microsoft Outlook
  • Social media portals: Xing, LinkedIn, Facebook, Twitter, Google+, YouTube
  • Social media management tools und add-ons: TweetDeck, Hootsuite, bitly, SocialPilot
  • WordPress

Furthermore, I have practical experience in using:

  • SalesForce
  • Aprimo
  • Spinklr

Maren Koeppen – Partner Network

Offering effective marketing means to me not to do everything by myself, but to make use of the expertise and know-how of my partners, if required. I carefully choose the partners I work and cooperate with.

They all

  • are experts and have the full competency in their specialized fields.
  • are experienced practitioners.
  • work in a binding and reliable manner.
  • are full of energy and enthusiasm.
  • adapt new ways and think in different directions – according to the current situation.
  • ideally complement each other.

Let´s go. How can I support you?

Call, e-mail or tweet – start the conversation:

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