I am specialized…
on the participants of the indirect sales model: vendors, distributors, and sales partners.
I am focused on…
achieving your objectives, whether in marketing, public relations, sales, or partner management.
I am passionate about…
marketing in general and social media communication in particular.
I work and live according to the motto: Dare to be remarkable!
Regardless of whether you are customers or partners, colleagues or corporate management – for me, each one of us is individual and remarkable. I am open to new ideas and creative solutions, always reliable and goal-oriented.
I focus on you, on your business, customers or partners leading our joint projects to the desired goals and achievements. To the satisfaction of all parties involved.
I look forward to meeting you!
Maren Koeppen – Qualification
I am a certified IT system support specialist and permanently educate myself further in marketing in general as well as in digital marketing and social media in particular. During the past 22 years, I have worked for vendors, distributors, system integrators, and agencies and thus have gained extensive experience and practical know-how in the indirect sales model. My passion is marketing, both in theory and in practice.
I offer the full package of:
- 22 years of B2B marketing experience in the IT sector
- 12 years of social media know-how in B2B/IT communication
- High competency in developing strategies and concepts
- Quick, solution-oriented implementation of campaigns and activities
- Professional, open communication with your customers and business partners
- Passion for IT products and solutions
- Creativity, inventiveness, and practical orientation
- A strong network of experts of other fields I am not in command of (e. g. Graphic Design)
Maren Koeppen – Certifications
In addition to my practical experience, I am committed to constantly get further trained in marketing strategy and planning as well as in digital marketing and social media marketing.
- EMC Social Media Advocate (EMC intern)
- Foundation Diploma in Digital Marketing (Shaw Academy)
- Social Media Marketing (Career Match)
- Social Marketing Certified Professional (Hootsuite academy)
- Social Selling Certified Professional (Hootsuite academy)
During my daily work, I use the standard Microsoft Office tools and the social media portals which are key for B2B communication. I am used to work with marketing and CRM software and I can quickly learn and get familiar with the tools used in your marketing.
I work with:
- Microsoft Office: Word, Excel, PowerPoint
- Microsoft Outlook
- Social media portals: Xing, LinkedIn, Twitter
- Social media management tools and add-ons: SocialPilot, Blog2Social
Furthermore, I have practical experience in using:
Maren Koeppen – Partner Network
Offering effective marketing means to me not to do everything by myself, but to make use of the expertise and know-how of my partners, if required. I carefully choose the partners I work and cooperate with.
- are experts and have the full competency in their specialized fields.
- are experienced practitioners.
- work in a binding and reliable manner.
- are full of energy and enthusiasm.
- adapt new ways and think in different directions – according to the current situation.
- ideally complement each other.