Maren Koeppen

Maren Koeppen

I am specialized…
on the indirect sales model participants: vendors, distributors, and sales partners.

I am focused on…
achieving your marketing, public relations, sales, or partner management objectives.

I am passionate about…
marketing and sales in general and LinkedIn in particular.

Spirit

I work and live according to the motto: Dare to be remarkable!

Whether you are customers, partners, colleagues, or corporate management, we are individual and remarkable. I am always reliable, goal-oriented, and open to new ideas and creative solutions.

I focus on your business, customers, or partners, leading our joint projects to the desired goals and achievements. To the satisfaction of all parties involved.

I look forward to meeting you!

Maren Koeppen – Qualification

I am a certified IT system support specialist and have permanently educated myself further in marketing in general, digital marketing, and social media.

During the past 25 years, I have worked for vendors, distributors, system integrators, and agencies and thus have gained extensive experience and practical know-how in the indirect sales model.

My passion is marketing, both in theory and practice.

I offer the complete package of:

  • 25 years of B2B marketing experience in the IT sector
  • 16 years of social media know-how in B2B/IT communication
  • High competency in developing strategies and concepts
  • Quick, solution-oriented implementation of campaigns and activities
  • Professional, open communication with your customers and business partners
  • Passion for IT products and solutions
  • Creativity, inventiveness, and practical orientation
  • A strong network of experts in other fields I am not in command of (e., g. Graphic Design)

Maren Koeppen – Certifications

In addition to my practical experience, I am committed to constantly getting further trained in marketing strategy and planning and digital and social media marketing.

  • EMC Social Media Advocate (EMC intern)
  • Foundation Diploma in Digital Marketing (Shaw Academy)
  • Social Media Marketing (Career Match)
  • Social Marketing Certified Professional (Hootsuite Academy)
  • Social Selling Certified Professional (Hootsuite Academy)
  • Certified LinkedIn Marketing Insider (LinkedIn)

Tools

During my daily work, I use the standard Microsoft Office tools and social media portals which are vital for B2B communication.

I am used to working with marketing and CRM software, and I can quickly learn and get familiar with the tools used in your marketing.

I work with:

  • Microsoft Office: Word, Excel, PowerPoint
  • Microsoft Outlook
  • Social media portals: Xing, LinkedIn
  • Social media management tools and add-ons: Blog2Social, Buffer, and more
  • WordPress
  • Canva

Furthermore, I have practical experience in using:

  • Oktopost
  • SalesForce
  • Aprimo
  • Sprinklr
  • Splashthat
  • Slack, Trello
  • Partner Marketing Platforms based on zift

Maren Koeppen – Partner Network

Offering effective marketing means to me not doing everything by myself but making use of the expertise and know-how of my partners if required. I carefully choose the partners I work with and cooperate with.

They all

  • are experts and have complete competency in their specialized fields.
  • are experienced practitioners.
  • work in a binding and reliable manner.
  • are full of energy and enthusiasm.
  • adapt new ways and think in different directions – according to the current situation.
  • ideally, complement each other.