IT Marketing (B2B) – More Attention, More Success

Boost your success with powerful marketing
Image: © JKstock, shutterstock.com

We offer expert IT marketing services for vendors, distributors and IT companies.

IT Marketing for Vendors and ISVs: Channel Marketing

Better together: Maximize your success with a stronger channel!

We offer IT marketing – from strategy to implementation and support for your channel partners – for manufacturers and ISVs with indirect sales models.

  • You want to generate more leads through your partners?
  • Your channel marketing is basically working for you, but now you want to expand it?
  • You want to increase the satisfaction of your partners?
  • You want to improve the cooperation with the distribution and partners?

We can help! Maximize your success with the support we offer for your channel communication and your marketing activities with and through channel partners.

On request, we also provide marketing, social media and social selling training for you and your partners.

Profit from our IT marketing power in many fields, for example:

  • Design and implementation of partner campaigns and promotions
  • Partner support through sponsored marketing activities (e.g. Paid Social)
  • Integration of partners into your social media communication
  • Development/Setup of marketing portals for partners
  • Partner enablement in social media marketing and social selling
  • Organization/Promotion of roadshows with partners
  • Channel marketing design, creation and implementation for new offerings, business units or sales regions

IT Marketing for Distributors: Reseller Marketing

Mutual success: Leverage the power of your sales partners!

As a distributor, you face special challenges. You are pursuing your very own objectives, which should be combined with those of the manufacturers and the sales partners to create a holistic strategy that will lead to greater success.

  • You want to improve your cooperation with resellers?
  • You want to expand your reseller marketing and enablement?
  • You want to strengthen the cooperation with vendors and resellers?
  • You simply want more: more resellers, more attention, more leads, more deals?

We help you to develop the best concepts and the right strategy for achieving your goals, offer support for improving your communication with vendors and partners, and provide training and support that leads to a higher level of IT marketing competency among your partners.

Achieve your goals with our IT marketing power for:

  • Establishing or expanding reseller marketing portals
  • Developing go-to-market strategies for new business units or offerings, e.g. cloud solutions
  • Launching new products
  • Planning and implementing campaigns that are in line with vendor’s requirements and budgets
  • Improving the quality of marketing campaigns to increase your marketing ROI
  • Enabling resellers regarding social media marketing and social selling

Marketing for IT Companies

Establish yourself as a trusted IT partner: Get more attention and better lead opportunities.

Whether it’s the presentation of your company and your solutions, or campaigns and communication with manufacturers and customers – we support with IT marketing, specifically digital marketing and social selling.

  • You want to know how to attract new customers?
  • You want to use social media for marketing and sales?
  • You want to achieve better results with your IT marketing?
  • You want more digitization for your sales?

We deliver! Focusing on your goals, we develop and implement efficient strategies and concepts for you, and offer social marketing/social selling workshops and training sessions that show you how to make the most of these tools.

Get started today and use our IT marketing power to:

  • Increase your visibility and (brand) awareness, and generate more leads
  • Launch a new product or solution
  • Open up a new market
  • Improve the quality of marketing campaigns to increase your marketing ROI
  • Promote an event
  • Implement joint marketing activities in cooperation with manufacturers and distributors
  • Expand your social media marketing and social selling skills
  • Cope with bottlenecks in your marketing department in general or for a specific project

Strategic consulting for IT marketing

Getting into each and every detail of your marketing can be a challenge, as time or the necessary resources may be lacking. And sometimes it simply can be helpful to get new perspectives from the outside. Our experts got you covered: use our strategic consulting offers to improve your marketing and to achieve your goals!

Social Selling

Have you heard about social selling? Or are you using social media for sales already? We will advise you whether social selling is the right thing for you and show you how to do it!

Learn more here: Social Selling.

Social Media Marketing

We’ll help you to make the most of social media: with strategy development, content planning, posts, profile optimization and paid social (campaigns) by our experts.

Learn more here: Social Media Marketing.

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