Do you know LinkedIn Showcase Pages that you can use within your Company Page? If not, you should read this article to learn more about this really useful function.<\/p>\n\n\n\n
I have summarized\u00a0the most important information for you here. You will find further information on\u00a0the LinkedIn help page.<\/p>\n\n\n\n
The LinkedIn Showcase Pages are subpages in your Company Profile. You can use them to create dedicated\u00a0pages per product or product group and for\u00a0services. They are subordinate to the company page, receive their own URL, and can be promoted\u00a0directly. You are allowed to create ten Showcase pages per company page.<\/p>\n\n\n\n
Before creating your Showcase Pages, you should prepare some content.<\/p>\n\n\n\n
Text<\/strong><\/p>\n\n\n\n Showcase Page name: max. 100 characters showcase page hero image specifications:<\/strong><\/p>\n\n\n\n showcase page logo specifications:<\/strong><\/p>\n\n\n\n You can\u00b4t create your own\u00a0unique\u00a0URL\u00a0for this page. The format of a Showcase Page URL is as follows: linkedin.com\/company\/[showcase_page_name][\/vc_column_text][vc_column_text]<\/p>\n\n\n\n First, you need to be the\u00a0admin of the parent Company Page. \u00a0Go to your Company Page and choose “Edit”. And you are ready to start.<\/p>\n\n\n\n Step 1<\/strong>: Open your Company Page (as an admin).<\/p>\n\n\n\n Step 2<\/b>: Click “Edit” and select\u00a0“Create a Showcase Page”.<\/p>\n\n\n\n Step\u00a03<\/strong>: An extra window is opened. If you want, there is a link to more information on Showcase Pages. If you want to start directly, click the button “Get started”.<\/p>\n\n\n\n Step\u00a04<\/strong>: Define the name of the Showcase Page. If needed, you can add more admins to the Showcase Page. Click “Create Page”. And it\u00b4s done.\u00a0Your Showcase Page has been created.<\/p>\n\n\n\n Step 5<\/strong>: Next window: Implement the hero image and description.<\/p>\n\n\n\n That\u00b4s it.<\/p>\n\n\n\n With a Showcase Page, you can show\u00a0products or services and promote them to the relevant\u00a0target audience<\/strong>. I recommend Showcase Pages if you want to reach\u00a0different target groups related to the products or services.<\/p>\n\n\n\n You can create versions\u00a0of the Showcase Page in many languages,<\/strong> as with your\u00a0LinkedIn profile or company page. Followers will see the Showcase Page in their preferred language – if you provide it. If not, they will see the language you have set as default. The default language should be English.<\/p>\n\n\n\n Furthermore, you can publish your Showcase Page updates in many languages<\/strong>. To do this, you need to select “Share with” \/ “Targeted Audience” and then “Language Preference”. You will find the “Share with” option below the text form.<\/p>\n\n\n\n You can publish updates on your Showcase Page that are focused on the page’s topics<\/strong>. Users can follow each single Showcase Page. They will get the information they are interested in. Not more.<\/p>\n\n\n\n Please note that it also means additional expenses. You must set up different content aligned with\u00a0your target groups and showcases. You should\u00a0publish updates on each page regularly. I recommend creating only a few Showcase Pages, but they should be focused and have real added value for your subscribers\/followers.<\/p>\n\n\n\n Have fun and success with your Showcase Page.<\/p>\n","protected":false},"excerpt":{"rendered":" Do you know LinkedIn Showcase Pages that you can use within your Company Page? If not, you should read this article to learn more about this really useful function. I have summarized\u00a0the most important information for you here. You will find further information on\u00a0the LinkedIn help page. What are LinkedIn Showcase Pages? The LinkedIn Showcase […]<\/p>\n","protected":false},"author":1,"featured_media":6172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[301],"tags":[2779,306,307],"class_list":["post-6189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialmedia","tag-linkedin-en-2","tag-social-media-for-companies","tag-targeted-communiation"],"yoast_head":"\n
Showcase Page description: 75 – 200 characters<\/p>\n\n\n\n\n
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This is how you create a LinkedIn Showcase Page<\/h2>\n\n\n\n
How to use the LinkedIn Showcase Page<\/h2>\n\n\n\n