Channel marketing is a challenge. And it offers many opportunities. By means of effective, professional channel marketing, vendors and ISVs can improve partner satisfaction and their marketing success for themselves and for sales partners. You can use the channel as a multiplier for the marketing of your company and your portfolio. Within this context, I can help you out with my expertise and know-how as a specialist for IT channel marketing.
For providers of IT products and solutions and ISVs with an indirect sales model, I offer channel marketing – ranging from strategy, implementation to channel partner support services. I can assist you in optimizing your communication into the channel and support your marketing activities, with and through channel partners. Upon request, I can train you and your partners in marketing and social media.
It is you who defines the objectives, such as partner experience optimization, awareness increase, demand and lead generation, lead management or sales.