Channel Marketing for Vendors and ISVs

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Channel marketing is a challenge. And it offers many opportunities. By means of effective, professional channel marketing, vendors and ISVs can improve partner satisfaction and their marketing success for themselves and for sales partners. You can use the channel as a multiplier for the marketing of your company and your portfolio. Within this context, I can help you out with my expertise and know-how as a specialist for IT channel marketing.

For providers of IT products and solutions and ISVs with an indirect sales model, I offer channel marketing – ranging from strategy, implementation to channel partner support services. I can assist you in optimizing your communication into the channel and support your marketing activities, with and through channel partners. Upon request, I can train you and your partners in marketing and social media.

It is you who defines the objectives, such as partner experience optimization, awareness increase, demand and lead generation, lead management or sales.

Channel Marketing – Strategic Consulting and Conception

Channel marketing combines marketing, sales, and channel management with each other. Together with your teams, I can prepare your channel marketing – with concepts for the integration of channel partners in campaigns and target achievement. Within this context, I am focused on improving the marketing expertise and the marketing ROI of channel partners to achieve the best results for you and the channel.

Concept examples:

  • Building a channel marketing for a new offer, a new business area or new sales region – from the go-to-marketing strategy to the implementation of channel marketing
  • Introduction of ROI tracking of partner marketing campaigns
  • Setting up partner campaigns and promotions
  • Considering partners in your social media communication
  • Development of marketing portals for partners
  • Self-service marketing portals for partners
  • You can commission me to create the concept or for comprehensive advise and consultation. If requested, I can take on the implementation as well as the communication to your partners.

Performing Channel Marketing – Projects

You need assistance in the realization of a campaign, for the launch of a new product or offer to your partners? I can actively support you in the introduction and implementation.

It is up to you to determine the degree of assistance. You can book me for the entire project or on a daily basis to support and to assist your team. Based on my long-term experience, I can enter during the course of a project and familiarize myself very quickly. Whether alone or on call – by using my specialist expertise, you can benefit from an extra resource to enable the successful implementation of your project.

Examples of projects in which I can help:

  • Preparation of product launch with partners
  • Introduction of a new marketing portal or offering for partners
  • Winning partners as co-exhibitors/sponsors for events
  • Marketing planning with partners
  • Introduction of a ROI tracking model (communication and trainings)
  • Campaigns together with partners
  • Social media with partners

You need overall support and assistance in your channel marketing and not only for temporary projects? Then you should have a look at my scope of services for interim management.

Channel Marketing Live: Partner Assistance, Support and, Communication

For the support of your partners, I can prepare several concepts – from direct one-to-one support of strongest partners to 1: n support of a particular partner group.

I can assist you in your partner marketing to achieve successful marketing activities for all parties involved.

Maybe you have already established your partner assistance, but you now want to offer marketing support? For this, I can offer you a quota of hours to fixed or flexible hours to help your partners in all marketing issues.

You can also use my expertise in terms of communication to partners. Whether it is the maintenance of a community, the creation of a newsletter or regular marketing update webcasts – I make sure that your messages and information are communicated into the channel.

Channel Marketing – Trainings

How fit are your channel partners in marketing? During my work as channel marketing manager for various vendors, I have met partners with a small marketing team without the required resources or companies with little marketing expertise. But even the best teams should invest in further education where social media is a good example. Today, there are still many questions about how social media can be effectively used.

I offer marketing trainings for the participants of your channel. From marketing one-to-one to social media in practice. From live webinars (webcast) and on-demand video trainings to workshops performed on your premises. What about a marketing breakfast or a marketing presentation during a regular partner roundtable?

Social Media in Field and Channel Marketing

Social networks have become an important part in communication with customers, prospects, and business partners. Therefore, I offer social media consulting, concepts, and trainings for your company, your team, and your channel.

  • Integration of social media in your communication strategy
  • Social media for event promotion or product launches
  • Social media training for your employees (guidelines, rules, contents, image material, instructions, tips)
  • Considering channel partners in your social media strategy
  • Preparation of content for partners
  • Instructions with practical tips for partners
  • Workshops and task forces with selected partners

Social media is such a broad field. There is always a need for training and instruction. The world of social media never stands still. Start to conquer the social networks! Here, I can support and assist you with words and deeds.

Channel Marketing – Interim Management

There are many possible scenarios indicating the need for an additional resource in your channel marketing. Whether a representative for a sabbatical, parental leave, prolonged illness, as a bridge until a new employee is found or for a new temporary project – you can contract me to enable your teams to operate at full strength until the new employee is found or the absent team member has returned.

It does not matter if you contract me as an additional team member or if you want me to be solely responsible for your channel marketing. In both cases, you will get my expertise and manpower for the best possible channel marketing.

Normally, I work from my office in Munich. It goes without saying that I can also work on your premises, anywhere in Germany. Let us discuss this in detail.

Let´s go. How can I support you?

Call, e-mail or tweet – start the conversation: