B2B Marketing for IT Companies

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For IT companies, I offer B2B marketing strategy consulting services, including the creation and implementation of concepts. If you work with vendors or distributors, you can benefit from my expertise to improve cooperation with them by creating marketing plans and budget requests.

Position yourself as a trusted IT partner for your customers and companies which are to become your customers. Whether it is the presentation of your company, products/solutions, campaigns and events or the communication with vendors and customers – I can advise and support you with marketing services in generating awareness, demand and leads.

By providing workshops and trainings, I can help your company to build up marketing skills and, in particular, to establish social media marketing enabling you to be best prepared for success.

B2B Marketing – Strategic Consulting, Conception

I can develop the best suitable marketing strategy for today and for the future by integrating the requirements of vendors as well as the specific challenges of your customers.

It may often be necessary for your marketing to develop new strategies and concepts, for example, for the

  • increase of the awareness level and the generation of leads
  • introduction of a new product or solution
  • entrance of a new market
  • improvement of the quality of marketing activities for a higher marketing ROI
  • marketing of an event

I can prepare these and other concepts and assist in introducing and implementing them in your company, if requested.

Marketing with Vendors and Distributors

If you work with vendors and distributors, they may already offer marketing support in the form of prepared campaigns and materials. At best, you can receive financial support by means of advertising subsidies and market development funds.

I would be glad to support you to obtain the required support for your company, provided that it is also available to vendors or distributors.

  • Check of available offerings and how you can use them
  • Individualization of campaigns and materials for your company
  • Creation of concepts and marketing plans for the presentation to vendors and distributors
  • Creation of marketing plans with budget

Performing B2B Marketing – Projects

In frequent cases, you experience a number of bottlenecks in your projects. A product launch needs to be prepared, participants and sponsors are to be recruited for an event or new leads need to be generated and all this does not fit into your “regular” work routine.

In all these cases, I will assist with my experience and capacity to take over the implementation. And it is up to you to determine the degree of support. You can book me for the entire project or on a daily basis to support and to assist your team. Based on my long-term experience, I can enter during the course of a project and familiarize myself very quickly. Whether alone or on call – by using my specialist expertise, you can benefit from an extra resource to enable the successful implementation of your project.


Examples of projects in which I can help:

  • Preparation of marketing campaigns for lead generation
  • Preparation of product launch
  • Recruiting participants and sponsors for events
  • Social Media

You need overall support and assistance in your marketing and not only for temporary projects? Then you should have a look at my scope of services for interim management.

B2B Marketing – Trainings

How fit are you in marketing? Do you already use social media for your communication? Do your employees know the rules for social media communication?

I offer marketing trainings for your employees. From marketing one-to-one to social media in practice. From live webinars (webcast) and on-demand video trainings to workshops performed on your premises. What about a social media breakfast or a social media presentation during a regular employees’ meeting or during a team call?

Social Media in B2B Marketing

Social networks have become an important part in communication with customers, prospects, and business partners. Therefore, I offer social media consulting, concepts and trainings for your company, your team and your customers.

  • Integration of social media into your communication strategy
  • Social media for event promotion or product launches
  • Social media training for your employees (guidelines, rules, contents, image material, instructions, tips)
  • Considering your vendors and distributors in your social media strategy
  • Use of prepared content of vendors (if available)
  • Instructions with practical tips for employees and customers
  • Workshops and task forces

Experience has shown that social media is such a broad field. There is always a need for training and instruction. I am in. Let us start to conquer the social networks!


Interim Management

There are many possible scenarios indicating the need for an additional resource in your marketing. Whether a representative for a sabbatical, parental leave, prolonged illness, as a bridge until a new employee is found or for a new temporary project – you can contract me to enable your teams to operate at full strength until the new employee is found or the absent team member has returned.

It does not matter if you contract me as an additional team member or if you want me to be solely responsible for your marketing. In both cases, you will get my expertise and manpower for the best possible channel marketing.

Normally, I work from my office in Munich. It goes without saying that I can also work on your premises, anywhere in Germany. Let us discuss this in detail.

Let´s go. How can I support you?

Call, e-mail or tweet – start the conversation: